Veeva Crossix Data Platform

The Veeva Crossix Data Platform is a data integration tool tailored to healthcare marketing and measurement. It combines a variety of data sources, including prescription records, claims data, clinical insights, and media exposure, giving organizations a comprehensive view of health-related behaviors and outcomes.

This platform enables health brands to create targeted campaigns and measure the impact of marketing efforts across different channels. By connecting audience data with health outcomes, companies can better understand the effectiveness of their strategies and optimize future campaigns.

Veeva Crossix takes privacy seriously, ensuring data is protected and anonymized as needed. Through actionable insights, healthcare organizations can reach relevant audiences while staying compliant with data protection standards.

Category: Data Management
Subcategories: Data Platform