SAS Customer Intelligence 360

SAS Customer Intelligence offers tools that enable businesses to analyze customer data and gain insights into purchasing patterns and preferences. By integrating data from various sources, companies can develop a comprehensive view of their customers, allowing for more targeted marketing strategies.

The platform supports the creation and management of marketing campaigns across different channels, including email, social media, and mobile. It provides features for segmenting audiences, automating marketing processes, and measuring campaign performance, helping businesses optimize their marketing efforts.

With predictive analytics capabilities, SAS Customer Intelligence allows organizations to anticipate customer needs and behaviors, enabling proactive engagement. By delivering personalized experiences, businesses can enhance customer satisfaction and loyalty, ultimately driving growth and profitability.

Category: Marketing Automation;Analytics & Measurement
Subcategories: Campaign Management;Marketing Analytics