Adobe Marketo Engage

Adobe Marketo Engage is a marketing automation platform designed to assist businesses in planning, executing, and evaluating personalized marketing campaigns across various channels, including email, web, mobile, and social media. It enables organizations to attract potential customers, nurture leads through tailored content, and align marketing efforts with sales teams to drive revenue growth.
The platform offers features such as audience segmentation, campaign management, and analytics, allowing marketers to target specific customer groups, automate marketing workflows, and gain insights into campaign performance. By integrating with customer relationship management (CRM) systems, Marketo Engage ensures that marketing and sales teams have access to consistent and up-to-date customer information, facilitating better collaboration and more effective customer engagement.

Category: Marketing Automation
Subcategories: Email Marketing Automation;Campaign Management